Vendor win-back for UK estate agents
Their stale listing is your next instruction.
Meridian finds the homes stuck on rivals' books in your patch — and sends a personalised letter through the owner's door or a carefully written email to their inbox, in your name.
The problem
Faith fades quietly, and so does the instruction.
Every week, homes across your patch sit unsold. Viewings dry up. The board stays up. And somewhere behind that door, a vendor slowly loses faith in the agent who promised them a sale.
They rarely ring round. They simply wait, then drift. Those are winnable instructions you never even hear about.
Meridian makes sure yours is the letter on the mat — or the email in the inbox — at exactly the moment their patience runs out.
How it works
Four steps. None of them yours.
- 01
Scan the local market
We watch every property listed across your catchment, day in, day out.
- 02
Find the stuck listings
Homes sitting 90 days or more on a rival's books rise to the top.
- 03
Write a personalised letter or email
Each message speaks to that home, that street, that vendor — in your voice.
- 04
Deliver it to their door or inbox
Printed, franked and posted to a verified address — or sent directly by email. You just take the call.
Why Meridian
A message worth opening, sent without lifting a finger.
- Fully managed
- Zero work for your team. No lists to build, no letters to print, no post office runs, no emails to draft.
- Real verified addresses
- Built on official property and address data, so letters actually land on the mat and emails reach the right inbox.
- Written, not mail-merged
- Every letter and email is drafted individually. Considered and personal — never spam.
- One flat retainer
- £500 a month covers everything — research, drafting, print, postage and email delivery. Pause any time.
12,000+
Letters & emails sent
4.2%
Response rate
78p
Cost per contact
The maths
One extra instruction repays the retainer many times over.
Average UK agency fee
1.42%
On a typical £375,000 sale, that's £5,325 in commission — before any add-ons.
Meridian retainer
£500
Less than 10% of a single instruction's fee. Pause any time, no hidden extras.
Break-even
0.2
Win one instruction from the campaign and the retainer pays for itself tenfold.
At a 4.2% response rate, a modest catchment can produce dozens of conversations a month. Most agents recover the full annual cost from a single extra listing.
Pricing
£500 a month. Everything included.
One flat retainer covers research, AI-drafted letters and emails, print, postage and delivery. No hidden per-letter fees, no lock-in, pause any time.
At the UK average fee, one extra instruction covers the retainer ten times over. Most agents break even before the second month.
FAQ
The questions agents ask first.
Is it GDPR-compliant?+
Yes. We work only from official, lawfully available property and address records, we never buy consumer lists, and every letter and email carries a clear opt-out. Postal marketing and legitimate-interest email are handled properly.
Do I need to do anything?+
Set your patch and approve the tone of voice once. After that Meridian runs quietly in the background — the only thing that reaches you is a vendor wanting to talk.
How are the addresses found?+
We match listings that have been on the market too long against official property and address data to establish the exact postal address of the home.
What do the letters and emails say?+
A short, courteous note acknowledging the home hasn't sold yet, and offering a fresh opinion from your agency. Personalised to the property, signed by you, printed on quality stock or delivered as a plain-text email.
How much does it cost?+
A flat £500 monthly retainer covers research, AI drafting, print, postage and email delivery. No hidden per-letter fees and no minimum term.
Book a demo
See what's stuck in your patch.
Tell us where you sell and we'll show you the homes that have been sitting too long — and the letters and emails we'd send.